Apostrofee

apostrofee \ə-ˈpäs-trə-fi\
noun.

A penalty that must be paid for the misu'se of the holy punctuation mark. Depending on the company one keep's, this may vary from a kick in the genitalia, to permanent banishment from any possible written social interaction in the future.

Note: There isn't really a law about this as of now, but the lobbyists are getting stronger.
Subliminal Message: Join us.